If you are just searching the term “loans” in Google, you are doing yourself an injustice because your search results will include everything from personal to mortgage loans. Be sure to be a little more specific on what type of loan you are looking for. If you are trying to get a mortgage loan you want to be furthermore specific on what type of mortgage loan you are looking for in order to get the best results. For example, if you are a first time home buyer in Florida, you may want to search first time home buyer mortgage loans or financing in Florida as your search term. By not only being product specific you want to also be state or city specific in order to deal with a local mortgage company that can provide you a better face to face experience for your home loan financing needs.