Mortgage broker
Comparison driven
Shops the same file across a wide wholesale lender panel — different guidelines, different pricing, different appetites. I check the loan requirements, then compare pricing.
Best when comparison matters: complex files, condo or non-warrantable property, self-employed income, jumbo, investor, or any borrower prioritizing total cost rather than the sticker rate.
Bank or retail lender
Single menu
One institution’s product shelf and one institution’s overlays. Streamlined if you fit cleanly. If you don’t, the only escape is a full restart somewhere else.
Best when the file is clean W-2 income, conforming loan size, no condo or income complexity — and you’re loyal to one bank already.
Online lender
Automation first
Speed and standardization over customization. Early quotes often shift as the file is verified, because the automated decision is built around an idealized borrower.
Best when the file is simple and stays simple — borrowers prioritizing speed and willing to absorb downstream surprises.